The MG Cyberster is the dream that every fan of the motor world has ever had. True, it will not be and will not be the best cabrio known in the automotive sector, but it means the return of Morris Garages through the front door. With him, the English house returns to its roots since its tradition in the development and sale of roadsters is legendary. Of course, this model has nothing to do with those because its heart is one hundred percent electric...
Be that as it may, Cyberster marks a turning point for SAIC Motor and its English subsidiary. Its sales pitches will focus on appealing to the emotions of customers since that is what emanates from all sides of its bodywork. However, although it is official that it is going to hit the market, it still remains to be seen rolling through the streets around the world. Hence, the executives of the English house have indicated its conceptual debut in London…
To celebrate the arrival of the MG Cyberster in London, they have created a film telling of its design…
As you already know, the units that we have been able to see of the new MG Cyberster are in pre-production. Therefore, there is still little left for the assembly line of the brand to start to assemble the units that reach the market. But while this event is taking place, the brand has taken a first pre-series unit to London so that the team can enjoy it. In addition, they have taken the opportunity to launch a short film of their design.
In it, Carl Gotham, director of advanced design at MG, explains what his and his team's role was in designing the Cyberster. Especially since they played a fundamental role in its approval and development by the people of SAIC Motor. This short film focuses on the history of the design, revealing how Gotham and his team have created a sports car that will be the first all-electric roadster on the market.
In Gotham's words...
When will the Cyberster actually hit the market…?
As you can see, the launch of the new MG Cyberster is going to bring a tail. SAIC Motor wants to promote it well since they play a lot with this model since it is a niche vehicle that has a very low potential number of customers. In any case, it is a product designed globally, so it will be on sale in countries similar to the Chinese and British markets. This is the main reason why the Chinese group has given the model the green light.
However, according to the official press release published by MG, the arrival of the Cyberster in the United Kingdom and Europe is scheduled for the summer of 2024. Therefore, until the date marked in red does not get closer, MG will not announce more details. For this, they are already planning a "new" public appearance this year, although it is not yet official what the date or place where the event will take place will be. Therefore, we will have to wait a little longer...
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