The evolution of the automobile sector, although many do not see it that way, follows the precepts of Darwin's natural selection. In the end, a car brand is still a company that, well-run and managed, can combat the changes that occur in its environment. On the other hand, when the management of these companies is not correct, the ultimate goal is their possible death. Hence, we are already talking about the brands of cars that will disappear...
In recent years we have witnessed a couple of serious economic crises that have swept away brands that seemed very solid and solvent. General Motors killed Saab, and Hummer and almost struck down Opel. At Ford, they closed Mercury and Chrysler LLC had to "marry" FCA to avoid dying. Well, the same thing will happen with electrification and there are already lists of car brands that will disappear in the next 10 years.
1. Jaguar or Land Rover… Still no firm decision…?
If we start in alphabetical order, Jaguar is the first brand that could disappear in a decade. In Tata Motors they are carrying out a series of strategic movements that might not leave the house of the cat very well. In fact, a few days ago it announced that its Reimagine strategy was updating to bet heavily on electrification. At that time they announced their first electric for 2025 but it is still in the embryonic phase...
It did seem to be intuited that it would be Land Rover that would fall first. In fact, they pointed out that the models that they launch on the market will be supported by these brands: Range Rover, Defender, Discovery, and Jaguar. Be that as it may, it seems that Jaguar or Land Rover has little left and this is confirmed by their sales. In the case of the house of the feline, the XE and XF can do nothing against the Bavarian premiums, while the LR SUVs can… And perhaps this is the key.
2. Stellantis gives Lancia 10 years of margin to be profitable…
When Stellantis was born we got a big surprise: Lancia will have 10 years to show that it deserves to live. And although Carlos Tavares' plan seems solid, there are already rumors that suggest that the Italian house will not meet the objectives that have been set for them. The reason is that the competition with Alfa Romeo and DS will make the group opt for one of the two. In addition, its electrification plan is ambitious but the premium Bavarians are more advanced...
3. Liux: The great miracle or the great bluff?
Linux still can not be considered a car brand to use. It has not yet been born and there is already a great clamor that it will not be alive in a decade. It is included in the top 5 car brands that will disappear in 10 years for two reasons.
The first is because it is Spanish and not because we doubt that good cars can be made in our country. The second has to do with the fact that his plan is "crazy" to say the least. The Animal will be their first model, it is scheduled to arrive in 2024 and it will be worth about 40 thousand euros. Is it true that they will achieve it?
4. Seat: Beyond 2028 there is an abyss and personal mobility...?
Talking about the death of Seat is something already recurring. The Volkswagen Group has not believed in it for years and the proof is in the transfer of projects to Cupra or the chip crisis. El Born was born as a Seat but "by magic" ended up as Cupra. In addition, the chip crisis meant a drop in production that went to other houses of the German conglomerate such as Skoda or Volkswagen itself. But to hide they play distraction with their future.
.jpg)
A handful of weeks ago, Seat announced the second-best
economic year in its history. But the announcement was lackluster because the
press release published by the brand talked about other things and not it's
future. What's more, Cupra "took the opportunity" to announce that
they will make the leap to the US very soon. And although VAG wants or
tries to give an image of normality by announcing that there is a plan for Seat
and that it will be announced soon, rumors say that in 2028 its current range
will cease to be sold and will become a "personal mobility brand".
5. SsangYong converted into KG Mobility has not yet announced what its future plans are…
SsangYong is another car brand that could disappear in 10 years. Or at least that is the direction it is taking since its current owners seem to be in no hurry to announce their plans to give it a future. At this time they have focused on changing their name, being able to call themselves KG Mobility, and little else. The electric Torres EVX seems to be on the takeoff track but its price could make it fail before it has a chance...
However, if the electric Korando e-Motion performs well, it could have a future. There are also plans to give the Rexton a new restyling, although its life cycle is getting closer to ending. However, the Korean house lacks its own technology that allows it to stay alive for a long time and this is serious. Time will tell if it is one of those that disappear, but either its latest proposals come to fruition or there will be no money to support it.
Among the car brands that will disappear in 10 years, there are more candidates, such as Faraday Future and even DS...
Jaguar and Land Rover, Lancia, Liux, Seat, and SsangYong are not the only car brands that will disappear in the next 10 years. There are more candidates for this list such as Faraday Future and even DS. The first has been announcing for years with hype and cymbal that the FF 91 will revolutionize electrification. But it has not been until now that they have obtained the necessary money for its production.
In the case of DS, we are at the same point as Lancia. Citroën's premium division has a very low sales volume and its latest proposals seem not to have caught on with customers in Europe. For now, like Alfa Romeo and Lancia, it will have 10 years to prove it's not a bottomless pit for Stellantis. In last place are those of Alfa Romeo that although they are not shining, it seems that they will bet on it in the medium and long term.
Will there be salvation for any of these car brands...?
The future of the car brands that you have in this top 5 can still be bright. To this day they are not about to disappear but there are indications that their management could end in that term. However, it is necessary to indicate that the preparation of this list is subjective and that each one of you can include or remove those that you deem appropriate. The only thing to keep in mind is that electrification and the arrival of Chinese brands will wreak havoc among European firms. The key to your salvation will be in your future strategy and investment...
Don't you think so...?
0 Comments