The Lamborghini Urus, only plug-in hybrid in 2024… and pure electric in 2029

The Lamborghini Urus will soon become the second plug-in hybrid model of the Italian brand and, towards the end of this decade, it will also be the second 100% electric sports car from the Sant'Agata Bolognese firm.

We have been waiting for quite some time for the arrival of the new plug-in hybrid Lamborghini Urus, which has been seen several times in recent months of tests on Spanish roads.

The Urus PHEV, which we should actually call HPEV (high-performance electric), will become Lamborghini's second plug-in hybrid model.

The latest statements by the CEO of the brand, Stephan Winkelmann, to the British outlet Autocar give us a glimpse of the calendar that awaits the Italian SUV in the coming years, in which not only plug-in hybrid technology will be played.

Lamborghini is facing a few years of transformation, in which electrification will become more of a protagonist, until the arrival of the first 100% electric sports cars. The Urus will, by the way, be one of these pure electrics before the end of this decade.

Lamborghini's plans with the Urus in the coming years

Lamborghini's roadmap with the Urus is as follows: by the end of 2024, the range of the high-performance Italian SUV is expected to only have plug-in hybrid versions.

Currently, the gasoline Urus uses a 4.0-liter biturbo V8 block, the same one that will be used, precisely, by the imminent HPEV versions. They will be the most efficient known variants of the Urus, but also the most powerful: the gasoline engine already provides 666 hp, to which an electric motor will be added that provides about 180 more hp.

The combined power expected in the plug-in hybrid Lamborghini Urus will be around 846 hp. Together with a battery of just over 25 kWh capacity, it should provide an electric range of about 90 kilometers.

The Urus will be the second model with plug-in hybrid technology at Lamborghini. The first has been the Revuelto, the substitute for the Aventador, which already has the production of the first two years fully awarded.

"No one expected our plug-in hybrids to be accepted so quickly," says Winkelmann. In the case of the Revuelto, it uses a brutal atmospheric V12 6.5 block together with three electric motors, for a combined total that exceeds 1,000 CV of power.

The electric Urus will have to wait a little longer

The Lamborghini CEO also marked the arrival of the electric Urus on the calendar: 2029. As with plug-in hybrid technology, the Urus will be the second in the house to launch this one hundred percent electric option.

Before it will arrive, in 2028, the first pure electric from Lamborghini. It is a completely new model (it will not replace any current model), so the Lamborghini range will soon reach four models before the end of this decade.

The first electric Lamborghini is expected to be a tall 2+2 GT with generous ground clearance. Thus a new concept of GT crossover is expected.

"An innovative way of making a GT," says the brand's boss, with a "very sexy design, but recognizable as a Lamborghini," and with "high-performance batteries that no one else has, unique on the market." The future electric Lamborghini Urus will draw on the experience of this first model, which is already in the design phase.

From now until 2029 Lamborghini will be preparing for what awaits it: the Urus PHEV, the versions derived from the Revuelto, and a replacement for the Huracán, which will have a new name and which will also be a plug-in hybrid.

A hypercar in Lamborghini?

"We have to grow the size of the company and that takes time," says Winkelmann. Lamborghini will make changes at its factory in Sant'Agata, bringing the production of the Revuelto and the Huracán replacement to the same line. Electric futures will be made on another production line.

The Italians are clear that electrification is necessary to continue surviving and comply with the increasingly demanding regulations in Europe and the United States. "This is the path that Lamborghini will have to take," says its CEO.

The arrival of more electricity or not will depend on the future acceptance of the market, something that does not overwhelm the brand, yet, since the new generations of the future and with this technology should not appear until the next decade.

Winkelmann has left good headlines in his statements to Autocar and has even also referred to the hypercar project at Lamborghini. A dream that the brand continues to have in mind but that, to this day, is impossible due to budget and space.