Indian motorcycle brands are number one in selling motorcycles worldwide, many of you must know this fact, but there is a big reason behind it, India is the most populous country in the world. A large population can only afford a two-wheeler, but there is one more type of vehicle and one from India that is known for the highest number of sales worldwide.
Now, we don't know about green trains and red trains, but if you want to know about green and red tractors, then read this article, I will let you know the red color tractors of Mahindra manufacturers and John Deere manufactures green color tractors. Which of the two sells more tractors? Any guesses?
If you think that being an American brand, John Deere sells more tractors in the world, you are completely wrong, that's why you should read this article, in 2009, Mahindra and Mahindra became the largest tractor manufacturer not only in India. But worldwide yes, bigger than John Deere Mahindra and Mahindra sold 1 million tractors in 2004 itself Mahindra and Mahindra sold a total of 2 million tractors in the next 9 years which means it took another six years for Mahindra and Mahindra to sell a total of 3 million tractors by 2013.
This made Mahindra and Mahindra the world's largest tractor manufacturers, a big reason behind Mahindra and Mahindra being the market leader in tractors in India for over three decades, but did you know?
Mahindra and tractors manufactured by Mahindra are available
in 6 continents and 40 countries. Including the US, Australia, and China
In terms of tractors under 150HP, Mahindra & Mahindra is the third largest tractor seller in the US. This is absolutely shocking. right?
America is home to some of the major tractor manufacturers in the world, which is why we trace this success to Mahindra and Mahindra. How did an Indian automobile manufacturer become a true global leader?
What are some of the smart strategies followed by Mahindra and Mahindra to achieve this massive success? Before entering into this detailed analysis, let's go back to the time when Mahindra Tractors started their journey in 1962 when Mahindra and Mahindra entered into a joint venture with International Harvester and this was the reign of Mahindra and Mahindra licenses and International Harvester had a license. Technology and with this, in 1963, the first tractor was produced by two Mahindra V275, this tractor was produced with the nameplate of Mahindra and Mahindra.
But in 1977, Mahindra and Mahindra created their own tractor
division, which was responsible for the design and manufacture of tractors, and
finally, in 1982, Mahindra and Mahindra launched a tractor under its own brand.
Firm grasp of technology due to joint venture
But Mahindra and Mahindra also had knowledge of the Indian market.
Now, Mahindra and Mahindra can provide quality products, that's why the tractors manufactured by Mahindra and Mahindra became the best-selling tractors in the 1990s, Mahindra and Mahindra started manufacturing many types of agricultural machinery. Trusted brand with customer acquisition
Now, Mahindra and Mahindra are looking to expand their tractor business. Mahindra and Mahindra acquired a 100% stake in Gujarat Tractors and in 2017, changed its name to Gromax Agro Equipment Limited, in 2004, Mahindra and Mahindra acquired a 64.6% stake in Punjab Tractors Limited and became the world's largest manufacturer of tractors. Mahindra and Mahindra Company sold 85,000 tractors annually.
In 2009, Mahindra and Mahindra changed the name of Punjab
Tractors to Swaraj and many of you may not know that Mahindra and Mahindra are
the parent company of Swaraj.
With all these measures, Mahindra and Mahindra became the only company to rule the Indian tractor industry for three decades. In 2022, Mahindra and Mahindra had a market share of only 8.8% in the Indian passenger car market. Mahindra & Mahindra is ranked 4th behind Maruti Suzuki, Hyundai, and Tata Motors.
By 2014, Mahindra and Mahindra had a 40% market share in terms of tractors, sales of agricultural equipment contributed 40% of Mahindra and Mahindra's revenue, and this was only about India. Mahindra and Mahindra also had the same strategy which made them achieve this great success.
We need to understand only two markets firstly China where there is fierce competition in the automobile industry secondly in the agricultural sector America where companies like John Deere and Massey Ferguson came, if you understand how Mahindra and Mahindra company runs the economy. If you have a strong grip on these two countries, you will become a fan of Mahindra and this amazing strategy followed by Mahindra.
Now, let's start from China Mahindra and Mahindra wanted to enter the Chinese market, that's why in 2005, Mahindra and Mahindra bought 80% shares of Jiangling Tractor Company and launched a new company called Mahindra China Tractor Limited. Acquisition Jiangling Tractor Company was a part of Jiangling Motor Company, which was a Chinese government company that had a wide range of small tractors. The company also had a firm grip on the Chinese market, but Mahindra and Mahindra didn't stop there.
In 2009, Mahindra and Mahindra entered into another joint venture with Jiangsu Yueda Yancheng Tractor Manufacturing Co., Ltd. In 2017, it was the third-largest tractor seller in China. In 2012, Mahindra and Mahindra streamlined all operations in China and Jiangsu Yueda Yancheng Tractor Manufacturing Co. acquired an 88.6% stake in Mahindra.
Finally, in 2017, Mahindra and Mahindra ended all its joint ventures in China with this turmoil, Mahindra and Mahindra gained a firm grip on the Chinese tractor market, and Mahindra and Mahindra also gained massive know-how from these Chinese companies. Joint ventures to survive in the Chinese market But entering into joint ventures in China is not easy.
The US farm market is highly consolidated and 4-5 large
private US companies are used to control the entire tractor market, that's why
these companies don't want to enter into joint ventures, they won't benefit from
forming joint ventures with Mahindra and smaller companies. Mahindra, at that
time that's why it was important for Mahindra and Mahindra to build confidence
in America and learn about the unknown market in America.
It all started in 1988 when Rip Evans decided to drive 1
million miles across the United States with Mahindra tractors on a trailer.
This advertising push laid the foundations of Mahindra and Mahindra in America, in 1994, Mahindra USA was established in Tomble, Texas Now, the hardworking and loyal Rip Evans Mahindra and Mahindra still began to expand their roots in America. Mahindra and Mahindra are not household names in the US, Richard Johnson, the tractor manufacturer of Mahindra and Mahindra in the US, told Bloomberg that a few years ago, nobody knew about Mahindra and Mahindra in the US.
But today Mahindra and Mahindra is a well-known brand in America, earlier those who wanted to buy a Mahindra and Mahindra-made tractor from Johnson had to say that Mahindra and Mahindra is a global brand. World now according to Johnson, Mahindra, and Mahindra is a well-known brand, made possible by the principles that Mahindra and Mahindra developed for the American market. To introduce the American population to Mahindra and the Mahindra name.
Mahindra and Mahindra Target Sports Mahindra and Mahindra Sponsor Championship Bull Riding In 2010, Mahindra and Mahindra fishing personality Bill Dance Mahindra and Mahindra advertised its tractors on Fox News and several major news channels. introduced itself to the population of America, all of which continues today
Mahindra and Mahindra have sponsored a number 14 car in Stewart-Haas Racing in the NASCAR Cup Series, but not everything can be achieved through advertising. And Mahindra did not target large farm owners but small farmers in America Mahindra and Mahindra tractors ranged from 22 hp to 100 hp only because Mahindra and Mahindra did not want to compete directly with John Deere Mahindra. Command the market of their expertise which is small tractors.
According to Viren Popli, Chairman and CEO of Mahindra USA, their focus is on compact tractors with multiple capabilities, a tractor is a big investment for a farmer in India. Viren Popli later said that the tractors manufactured by Mahindra USA are not Swiss army knives but Rambo knives their tractors are multitasking and long-lasting Viren Popli said a farmer can own 40 harvesters. Apart from this, Mahindra and Mahindra are exploring new areas like orchids and care, and women farmers in the US have been a challenge and an opportunity. That's why it was so easy for them to fix these things.
Abby Spackman, a farmer from Pennsylvania, said that
Mahindra and Mahindra-made tractors were the perfect choices for her because she
is short and can easily reach her feet due to the small size of these tractors.
For its customer satisfaction and small farmers, Mahindra and Mahindra has positioned itself as an economical brand, Mahindra and Mahindra offer a warranty period of 5 to 7 years.
It is customer focused according to the US market
In 2011, Mahindra and Mahindra launched their own finance company in the US, John Deere, which offered loans with 0% interest for 60 months.
For these reasons, over the last 25 years, Mahindra and Mahindra Company have established 10 factories and assembly plants around the United States along with 790 dealerships. The phenomenal growth of the Indian brand not only encourages other Indian brands to expand overseas, but the revenue reaching India helps India's growth.
Secondly, India's soft power as a manufacturer is because through this, a positive sentiment towards Indian products is felt by people abroad, and this is very important to counteract such cartoons. - Quality products despite a large number of bad products.
If you liked this article, don't forget to share your
thoughts on Mahindra and Mahindra-made tractors in the comment section.
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